Retail

Customers today expect consistent phygital (physical + digital) experiences across channels including traditional outlets, platforms, and devices. Retailers must anticipate consumer’s needs and provide personalized recommendations, while delivering delightful experiences at every touchpoint.

The blend of physical and online channels has been the ultimate goal for retailers since the beginning of eCommerce. But, the onset of COVID-19 has changed the possibilities, making this move a necessity rather than an aspiration. The new retail pressures are about elevating the entire buying experience and improving loyalty while maintaining optimized operations on ground.

• Rising demand for consistent omnichannel experience
• Personalization expectations
• Differentiation through AR- and VR-enabled purchase experiences
• Siloed data across systems
• Fast rise of environmental, social, and governance (ESG) factors
• Need for new age POS (Point of Sale) terminals
• On-ground executives expecting better employee experience
• Optimizing inventory
• Improving operational efficiency